Xiaomi is ditching its Mi branding on smartphones
Xiaomi has revealed that it is ditching its Mi branding on smartphones and from now on their handsets might be referred to as Xiaomi gadgets as a substitute of Mi gadgets.
This new change comes into impact from Q3 of 2021 and can apply to all new gadgets going ahead, you’ll be able to see an official assertion under.
Starting in 2021 Q3, Xiaomi’s product collection “Mi” might be renamed to “Xiaomi”. This change will unify our international model presence and shut the notion hole between the model and its merchandise. This change could take a while to take impact in all areas.
With the introduction of the brand new model id, two distinct product collection will sit beneath the mum or dad model. Xiaomi merchandise signify the head of know-how and supply a premium expertise. Redmi merchandise convey large innovation at a extra accessible value level and are aimed toward youthful viewers. This differentiation is additionally mirrored in our up to date logos, with each the Xiaomi and Redmi logotypes underneath the mum or dad model emblem.
The product collection naming conference — Xiaomi and Redmi — may even be utilized to our ecosystem and IoT merchandise over time.
The assertion above was given to the XDA Developers by Xiaomi and we predict to see a numerous new gadgets with this branding over the subsequent few months.
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