Warner Bros. Has Launched a Deepfake Campaign for Reminiscence


Hugh Jackman stars in Reminiscence.

Hugh Jackman stars in Reminiscence.
Photo: Warner Bros.

In normal, I’m cautious of deepfakes, primarily as a result of they are often used for evil and be kind of creepy. There are exceptions, such because the YouTuber that made a way better deepfake version of a younger Luke Skywalker in The Mandalorian than Lucasfilm’s CG division did. Recently, Warner Bros. debuted a formidable deepfake advertising marketing campaign that additionally made me wish to tip my hat to the studio.

As reported by Protocol, to advertise its upcoming film Reminiscence, Warner Bros. partnered with AI face platform D-ID to create a deepfake generator that enables anybody to insert themselves one of many movie’s trailers. Using the generator is straightforward. All it is advisable do is go to movie’s official website and add a image of your self. The generator will then crank out a quick trailer that features a shifting deepfake sequence of your face.

Starring Hugh Jackman, Rebecca Ferguson, and Thandiwe Newton, Reminiscence is a sci-fi noir film that focuses on personal investigator Nick Bannister (Jackman), who helps his purchasers entry misplaced recollections via holograms. When his new consumer, Mae (Ferguson) disappears, Bannister turns into obsessive about discovering out what occurred to her. Reminiscence is the primary movie by Westworld co-writer and government producer Lisa Joy, who we interviewed concerning the movie earlier this week.

You can take a look at the instance trailer Protocol made with the generator on YouTube. It’s fairly loopy to see how lifelike the expressions on the deepfake are and mind-blowing that D-ID managed to create that with only one picture.

If this tech seems a little acquainted, that’s as a result of this isn’t D-ID’s first eye-catching deepfake device. The startup made headlines again in February with its “Deep Nostalgia” service, which allowed folks to animate outdated images of their deceased family members, developed for the corporate MyHeritage. The device was later up to date to permit customers to select from a number of actions and expressions, reminiscent of smiles, a compassionate look, and kisses.

Five weeks after Deep Nostalgia’s debut, MyHeritage introduced that more than 72 million photos had been animated utilizing the Deep Nostalgia device. In addition to outdated household images and film trailers, D-ID can be engaged on partnering with museums to create deepfake movies of artists speaking about their work.

Protocol identified that what makes D-ID’s AI distinctive is its skill to work with only one picture. The firm’s opponents typically want numerous movies and images to coach their AI options to create deepfake movies.

In the long run, D-ID desires AI to have the ability to change actors, CEO Gil Perry informed the outlet. However, the tech isn’t there but and attaining that purpose would possibly take a couple extra years.

“Our long-term vision is to create full productions using AI,” Perry stated.

To his credit score, Perry additionally acknowledged considered one of my worries about deepfake expertise. He informed Protocol that the corporate is wanting into methods to ensure its deepfakes aren’t used for manipulation and harassment. Only time will inform if the corporate really follows via on this.

Reminiscence hits theaters and HBO Max on August 20.



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