TikTok tests Stories feature outside of the US

TikTok isn’t any stranger to different corporations copying the format of its signature short-form movies, however it could now do the identical with Stories. Per a tweet shared by social media marketing consultant and former The Next Web author Matt Navarra, the firm has launched posts that disappear after 24 hours. TikTok instructed Variety it is presently testing the feature with a small subset of customers outside of the US and emphasised they might not grow to be a everlasting fixture inside the app.

“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a spokesperson for the firm instructed Engadget. “Currently we’re experimenting with ways to give creators additional formats to bring their creative ideas to life for the TikTok community.”

Snapchat was the first app to feature Stories earlier than the format was broadly copied by everybody from Facebook to LinkedIn. Twitter additionally tried to make the feature work on its platform with Fleets, however that experiment ended earlier this week. Much like its rivals, TikTok might really feel it wants so as to add Stories to remain related, notably with corporations like YouTube investing millions to copy its success.

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