TikTok Is Expanding Into Job Recruitment


Illustration for article titled TikTok Is Expanding Into Job Recruitment — What Could Possibly Go Wrong?

Photo: OLIVIER DOULIERY / Contributor (Getty Images)

TikTok — a social media platform finest identified for its sober, tutorial exploration of the heady subject matter often tackled by its consumer base — is at the moment rolling out plans to determine itself as a presence within the job recruitment area.

Surely Gen Z will use this as a second to conduct itself with decorum and maturity, and never as a chance to troll Fortune 500 firms.

According to a brand new website sponsoring the endeavor, often known as TikTok Resumes, the app now permits customers within the U.S. to use for entry, affiliate and senior stage positions by tagging movies their movies utilizing the hashtag #TikTokResumes. The initiative is a part of a pilot program that at the moment has about three dozen firms collaborating, together with Target and Chipotle, in addition to choose media firms, together with Meredith Corporation, ATTN and PopSugar.

While the pilot initiative’s intentions appear honorable sufficient — the corporate needs to assist “support our community members who are looking for job opportunities” by “encouraging our users to turn their traditional paper resume into a digital video resume or elevator pitch,” per its web site — the (short-term) foray into job recruitment appears to have sufficient awkward pace bumps embedded in it to at the very least give some potential candidates pause.

On the TikTok Resumes web site, for instance, the platform specifies that, sure, video resumes will must be public to ensure that collaborating firms to view them — including an advanced and probably embarrassing wrinkle for anybody who’s both on the lookout for work with out the data of their present employer or just not a complete exhibitionist.

TikTok additionally notes that the hiring system just isn’t uniform among the many collaborating firms, that means that it is going to be probably troublesome for potential hires to trace the place their purposes are inside the hiring pipeline or if their resume has even been acquired or seen in any respect.

A spokesperson for TikTok informed Engadget that the corporate “… believes there’s an opportunity to bring more value to people’s experience with TikTok by enhancing the utility of the platform as a channel for recruitment.” And whereas it’s true that most of the platform’s Gen Z consumer base is at the moment scuffling with a scarcity of employment alternatives — significantly given the devastating world pandemic we’re nonetheless military crawling our approach out of — maybe its appreciable attain and affect can be higher served boosting causes and campaigns its customers care about.

Interested candidates may have till July thirty first to submit their video resumes for the primary spherical of jobs posted to the platform.



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