Tag Heuer’s $2,000 Super Mario Smartwatch Is Ugly


Tag Heuer's Super Mario Connected smartwatch

Image: Tag Heuer

We’re in a bizarre transition interval with Android smartwatches, and which means try to be very cautious about shopping for a Wear OS smartwatch proper now—particularly ones just like the restricted version Super Mario smartwatch that Tag Heuer introduced at this time.

Tag Heuer’s Super Mario Connected smartwatch is a whopping $2,150. For that value, you’re paying for exclusivity—Tag will solely be making 2,000 of those. As for the Super Mario half, you’re getting refined {hardware} touches like Mario-themed pushers and watch faces. According to Tag Heuer’s press launch, there’s additionally a gamification system the place you see particular animations whenever you hit 25%, 50%, 75%, and 100% of your every day step objective. When the clock hits 3 p.m., Mario will get large with a Super Mushroom. He travels down a pipe on the 6 o’clock place, a Super Star at 9 o’ clock and climbs the Goal Pole whenever you hit 100%. Tag Heuer says that is impressed by the “famous Easter egg concept” that players go bonkers for.

But aaspect from the Mario theme, this can be a pretty fundamental smartwatch. It’s obtained a 45mm case, it’s water resistant as much as 50 meters and lasts a few day on a cost. Since it’s a Wear OS watch, you’ll get the standard options like Google Assistant and entry to the Play Store for third-party apps. Tag Heuer can also be together with its personal Sport, Golf, and Wellness apps. There are additionally fundamental sensors, like a coronary heart charge monitor, compass, and accelerometer. Luxury smartwatches have been round for some time, so it’s not like that is the primary to overcharge for a reputation model. Montblanc, Louis Vuitton—they’re all responsible of it.

But Google and Samsung introduced in May that they have been engaged on a new, unified version of Wear OS that can launch later this yr. It was a large announcement that can doubtless alter the smartwatch panorama. As far as we all know proper now, the primary watches which can be confirmed to characteristic the brand new unified platform can be two forthcoming Samsung Galaxy Watches. (If rumors are to be believed, we could get an official glimpse as soon as Aug. 11.) This doubtless means this restricted version Mario smartwatch can be operating the present, soon-to-be-outdated Wear OS. Nowhere in Tag Heuer’s press supplies does it say whether or not it’ll help an improve to the brand new platform. Gizmodo reached out to Tag Heuer to make clear these particulars, however didn’t instantly obtain a response.

Image for article titled Tag Heuer's $2,000 Super Mario Smartwatch Is Ugly

Image: Tag Heuer

That makes issues tough. We at present don’t know which smartwatches operating the present Wear OS will get an improve. Any smartwatch operating the Qualcomm Snapdragon Snapdragon 3100 or 4100 processors ought to be capable to deal with the brand new software program, however that doesn’t imply current Wear OS smartwatches with suitable {hardware} will get the brand new platform. For occasion, Fossil simply outright mentioned its current Wear OS smartwatches will not get any upgrade. Fossil smartwatches are way more inexpensive than Tag Heuer or different luxurious smartwatches, however they nonetheless fall into the identical design-first class. Google itself has additionally remained vague as to eligibility, timelines, and the way a lot help current Wear OS smartwatches will get as soon as the brand new unified platform launches. And look, whereas we at all times like to see prolonged software program help, it’s not affordable to anticipate Google to half-heartedly help the present Wear OS indefinitely—particularly not after its been criticized for years for neglect and incremental updates.

It bears repeating: Be tremendous skeptical of any new Wear OS smartwatch launches proper now. Be much more skeptical if the corporate doesn’t make clear whether or not the watch can be eligible for upgrades to the brand new platform. If you’re focused on an Android-friendly smartwatch, you’re significantly better off ready to see the place the mud settles earlier than making a shopping for choice. Or, in the event you don’t have a lot religion within the new platform, a minimum of Samsung’s dedicated to a few years of help after launch for its Tizen OS smartwatches.

So taking all this into consideration, who the hell is that this Super Mario smartwatch for? Rich folks with no ounce of tech savvy? Also, in line with Engadget, there’s a risk that the Mario watch faces will change into out there to different Tag Heuer Connected watches down the road. So some of these things could not even be exclusive to this explicit watch. At the top of the day, you’re actually paying $2,150 for refined Super Mario {hardware} finishes on a smartwatch that won’t final you a really very long time.

It’d be one factor if this was probably the most elegant Super Mario smartwatch to ever exist. But it’s not. At a look, it appears to be like like practically each different round-faced smartwatch I’ve ever seen, with fewer options, and not-so-great battery life. Let me prevent some hassle and a few cash: Here are some cute Seiko watches with a retro Mario theme on eBay. Go wild.



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