Square will pay $29 billion to acquire leading ‘buy now, pay later’ company Afterpay

Square has announced that it plans to pay $29 billion in inventory for Afterpay, an Australian service that permits you to pay for purchases over time with no curiosity, The Verge has reported. Square, led by Twitter co-founder Jack Dorsey, has already bought a majority stake in Tidal and launched a brand new Bitcoin business in 2021. 

In a press launch, Square known as Afterpay “the pioneering global ‘buy now, pay later’ (BNPL) platform.” Afterpay notes that it has over 16 million prospects worldwide and companies almost 100,000 resellers throughout retail markets like “fashion, homewares, beauty, sporting goods and more.” 

“The addition of Afterpay to Cash App will strengthen our growing networks of consumers around the world, while supporting consumers with flexible, responsible payment options,” stated Square’s Brian Grassadonia. “Afterpay will help deepen and reinforce the connections between our Cash App and Seller ecosystems, and accelerate our ability to offer a rich suite of commerce capabilities to Cash App customers.”

Afterpay, like different more and more common BNPL companies (together with Affirm, Klarna and Uplift), permits prospects to pay over time with out curiosity. To become profitable, they cost retailers a charge (4 to 6 p.c), promising to join them with a fascinating demographic and assume all monetary threat. In Square’s press launch, Afterpay additionally stated it might probably assist “drive repeat purchases [and] increase average transaction sizes.” 

One of the world’s largest retailers, Apple, is reportedly planning to offer its personal buy now, pay later sort program immediately to customers. Much like PayPal’s “Pay in 4” service, “Apple Pay in 4” would permit Apple Wallet customers to stretch purchases out to 4 funds, interest-free. Square’s buy of Afterpay, in the meantime, is predicted to shut within the first quarter of 2022. 

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