Smartwatch demand surged 47 percent this spring
The smartwatch market would not seem like cooling down any time quickly — if something, it is heating up. Strategy Analytics estimates smartwatch shipments grew by a whopping 47 percent year-over-year within the second quarter of 2021, with 18.1 million of the wearables transport this spring. Demand (at the very least from retailers) has returned to “pre-pandemic levels,” in accordance with the analyst agency’s Steven Waltzer — it hasn’t been this scorching since 2018.
Strategy Analytics attributed the spike to continued demand for private well being gadgets. It’s not clear how a lot the pandemic restoration fuelled demand, though it would not be stunning if the renewed curiosity in going exterior prompted further gross sales.
It wasn’t simply the same old firms that benefited from the surge, both. Apple held on to a snug lead with 52 percent of the market and the most well-liked particular person smartwatch (the Apple Watch Series 6), and Samsung noticed its shipments leap 54 percent. Garmin’s fitness-focused watches nonetheless jumped 25 percent, although, and “others” (together with Fossil and different Wear OS backers) noticed their shipments climb 55 percent. This was a powerful general market, even for smaller manufacturers.
There are indicators this spike will proceed. Apple Watch Series 7 may very well be weeks away as we write this, and Samsung’s Wear OS-packing Galaxy Watch 4 would possibly revitalize Android smartwatch gross sales. Low-cost LTE smartwatches from Chinese manufacturers like Oppo and Xiaomi may additionally assist, in accordance with the analysts. This momentum will finally die down, nevertheless it’s unlikely to fade within the close to future.
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