SiriusXM launches ‘TikTok Radio,’ a music channel featuring viral hits hosted by TikTookay stars


If viral TikTookay songs like Dr. Dog’s “Where’d All the Time Go?” or Bo Burnham’s “Bezos I” weren’t already caught in your head on loop, now they could possibly be. Today SiriusXM launched a TikTookay Radio channel, which options TikTookay creators as channel hosts. The station is designed to sound like a “radio version of the platform’s ‘For You’ feed,” Sirius XM said.

SiriusXM, father or mother firm to Pandora, announced this music channel in May, teasing the launch with curated Pandora playlists from influencers like Bella Poarch, whose lipsync video of Millie B’s “Soph Aspin Send [M to the B]” is the most liked video on TikTookay.

With its TikTookay partnership, SiriusXM is seeking to seize a youthful viewers — on the TikTookay app itself, DJ Habibeats (@djhabibeats) and DJ CONST (@erinconstantineofficial) will every go reside on TikTookay every week whereas DJing on TikTookay Radio. Other creator hosts on TikTookay Radio — like Billy (@8illy), Cat Haley (@itscathaley), HINDZ (@hindzsight), Lamar Dawson (@dirrtykingofpop) and Taylor Cassidy (@taylorcassidyj) — will ship “The TikTok Radio Trending Ten,” a weekly countdown of songs trending on TikTookay. To promote the station throughout its first week, artists like Ed Sheeran, Lil Nas X and Normani will seem on air.

Music has such a robust footing in TikTookay tradition that it recurrently influences the Billboard charts — Fleetwood Mac’s “Rumours,” initially launched in 1978, appeared within the high 10 Billboard albums once more in 2020 after it was featured in a viral TikTok. Even a Fortnite-themed parody of Estelle’s “American Boy” — initially uploaded in 2018 to YouTube — had a beautiful moment on TikTookay. 

“We’re so excited to launch TikTok Radio on SiriusXM, which opens up artists and creators like this amazing group of hosts to new audiences,” stated Ole Obermann, TikTookay’s world head of Music, in a assertion. “Now SiriusXM subscribers will have a new road to discover the latest trends in music and get a first listen to tomorrow’s musical superstars. The channel captures song-breaking music culture that creates so much joy and entertainment on TikTok through video in an all-audio format.”

Though SiriusXM’s subscriber base continues to broaden — it noticed a 34% year-over-year growth from final 12 months to now — it nonetheless dwarfs compared to streaming giants like Spotify, which has 165 million paid users. SiriusXM reported a complete of 34.5 million subscribers as of Q2 this 12 months, essentially the most it’s ever had, however even Apple Music and Amazon Music have reported almost double the subscribers. Pandora has 6.5 million paid subscribers. Over the previous few years, SiriusXM and Pandora have struck offers with firms like SoundCloud, Simplecast and Stitcher to grow to be extra aggressive in each music and podcast streaming. 

Still, different streaming firms have additionally proven curiosity available in the market of Gen Z-ers on TikTookay who wish to hearken to full variations of the catchy songs they hear in brief movies. Apple Music and Spotify each host curated “viral hits” playlists. But a full-time satellite tv for pc music channel is taking the development a step additional.

 



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