Reddit is quietly rolling out a TikTok-like video feed button on iOS

From Instagram’s Reels to Snapchat’s Spotlight, most social media platforms are wanting towards the TikTok increase for inspiration. Now, even Reddit, a discussion-based discussion board, is making short-form video extra pronounced on its iOS app.

According to Reddit, most iOS customers ought to have a button on their app on to the correct of the search bar — when tapped, it should present a stream of movies in a TikTok-like configuration. When introduced with a video, (which exhibits the poster who uploaded it and the subreddit it’s from), customers can upvote or downvote, remark, reward an award or share it. Like TikTok, customers can swipe as much as see one other video, feeding content material from subreddits the person is subscribed to, in addition to associated ones. For occasion, if you happen to’re subscribed to r/printmaking, you would possibly see content material from r/pottery or r/bookbinding.

The person interface of the movies isn’t new — Reddit has been experimenting with this format over the last year. But earlier than, this way of watching Reddit movies was solely accessible by tapping on a video whereas scrolling via your feed — fairly than selling discovery of different communities, the primary a number of movies really helpful could be from the identical subreddit.

Image Credits: Reddit, screenshots by TechCrunch

“Reddit’s mission is to bring community and belonging to everyone in the world, and subsequently, Reddit’s video team’s mission is to bring community through video,” a Reddit spokesperson informed TechCrunch, concerning the new addition. “Over the course of the last year, our goal was to build a unified video player, and re-envision the player interface to match what users (new and old) expect when it comes to an in-app video player — especially commenting, viewing, engaging and discovering new content and communities through video,” they famous.

Reddit doesn’t but have a timeline for when the characteristic will roll out to everybody, however confirmed that this icon first appeared for some customers in late July and has continued to roll out to virtually all iOS customers. But by inserting a broader, but nonetheless personalised video feed on the house display, Reddit is signaling a rising curiosity briefly kind video. In December 2020, Reddit acquired Dubsmash, a Brooklyn-via-Berlin-based TikTok competitor. The phrases of the offers had been undisclosed, however Facebook and Snap additionally reportedly showed interest within the platform, which hit 1 billion monthly views in January 2020.

Reddit declined to remark on whether or not or not its new video participant is utilizing an algorithm to advertise discovery of recent subreddits primarily based on person exercise. However, a Reddit spokesperson confirmed that the corporate will use Dubsmash’s know-how to develop different options down the highway, although not for this specific product, they stated.

Reddit first launched its native video platform in 2017, which permits customers to add MP4 and MOV information to the location. Then, in August 2019, it launched RPAN (Reddit Public Access Network), which lets folks livestream to chose subreddits — the most well-liked livestreams are promoted throughout the platform. Reddit currently attracts 50 million every day lively guests and hosts 100,000 lively subreddits.

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