LG’s $100,000 OLED R Rollable TV Is So Slick, It Hurts


Some of the costliest TVs lately are big microLED TVs designed to span total partitions. But the LG OLED R’s signature characteristic is with the ability to disappear (and reappear) on command. That’ll price you $100,000.

While that price ticket places the OLED R out of attain of just about everybody, that determine is much less of a illustration of its worth and extra of a mirrored image of how onerous the OLED R was to make. LG confirmed off the primary prototype for what would turn into the OLED R greater than two years ago at CES 2019, and within the time since, LG has been working to shine and refine the idea into an precise retail machine. And even now, LG says the OLED R takes round two months to make.

Starting this summer time, the OLED R is lastly obtainable for buy, so we took a visit to LG’s new North American headquarters to test it out in individual (surprisingly, a $100,000 TV is slightly too wealthy for a blogger’s wage).

I’m not going to lie, once I first walked as much as the OLED R, I used to be barely underwhelmed. Unlike a whole lot of LG’s tremendous premium Signature TVs, the OLED R maxes out at 65 inches throughout and doesn’t include assist for 8K. But as soon as I sat down in entrance of it, none of that mattered. That’s as a result of except for its measurement, LG says the OLED R doesn’t undergo any trade-offs in picture high quality, with vibrant colours, a 120Hz refresh price, and 4 HDMI 2.1 ports.

Of course, for a TV this costly, the OLED R can also be an announcement piece, so along with its tremendous minimalist design, the entrance of the TV incorporates a 100-watt 4.2 channel speaker system (so that you don’t must hook up further wires for a soundbar), and the most recent model of LG’s webOS TV UI. LG even left the underside part of the TV open so you’ll be able to preserve your recreation consoles close by, however out of the best way. Then once more, would you actually wish to wreck the OLED R’s clear traces with an Ouya? But I digress.

LG OLED R TV thickness

TVs simply don’t actually get thinner than this.
Photo: Sam Rutherford

Aside from that, the OLED R may even be used as a regular Bluetooth speaker when its display screen is rolled away, or as a photograph gallery or a pretend fire with its show half raised, a characteristic LG calls Line View.

But clearly, the true magic is that whenever you’re not watching TV, the OLED R’s versatile show merely retracts into its base, so that you aren’t caught with a black rectangle staring again at you. Sure, it takes 15 or 20 seconds for its display screen to completely retract, nevertheless it’s a mesmerizing course of. Meanwhile, the perfect that rival TVs can do is show some artwork whereas making an attempt to trick folks into pondering you’ve bought a portray on the wall. Or in case you’re wealthy, you may have the ability to pay somebody to make a custom-made TV cupboard.

The OLED R’s outlandish worth means it’s not precisely a viable choice for most individuals proper now, it’s a reasonably secure wager that LG is already engaged on methods to make future rollable TVs a bit extra reasonably priced. Until then, I’ll be dreaming about it.



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