Kanye wants to sell you a $200 music gadget
Kanye (or “Ye,” as it were) goes all out within the promotion of his upcoming tenth studio album, “Donda” (named for his late-mother, Donda West). In July, there was a large listening get together at New Orleans’ Mercedes-Benz Stadium (the place he additionally took up residence in a locker room). For an upcoming listening get together in his native Chicago, in the meantime, the rapper is rebuilding his childhood home at Soldier Field.
The forthcoming LP additionally sees West launching a $200 music gadget known as, Stem Player, beneath his Yeezy Tech model. The product is designed to isolate stems — particular parts like vocals, bass, samples and drums. It can add results and remix the track parts in accordance to the location.
The system reportedly ships with a copy of the brand new file pre-loaded. A FAQ on the location helpfully provides, nevertheless, whereas the product is being launched along side “Donda,” it may also be used for different music.
Interestingly, the system was created in tandem with Kano, a London-based startup identified for a totally different sort of STEM product. The firm creates academic units to assist kids study issues like programming. In 2019, Kano struggled through layoffs, regardless of releasing a variety of Disney-branded units.
It appears the corporate’s discovered an attention-grabbing new little bit of life right here, and the product even goes as far as crediting Kano on the again of its silicone pores and skin exterior with a Yeezy Tech x Kano branding on the rear.
West name-checked the system (or its predecessor) during an interview round his earlier album, “Jesus Is King” in 2019. At the time, it appeared to be a collaboration with design agency Teenage Engineering. “This portable stem player that we designed with Teenage Engineering for this album and the albums before it, is to spread the gospel,” West informed Zane Lowe on the time.
The product is ready to ship this summer season.
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