Hisense U8G series TV review: Maximum brightness for the money

If you have been procuring for a new TV just lately, you might need observed a pattern: They’re getting brighter. TV makers are racing to build eye-watering displays that actually outshine rivals on the gross sales flooring, and with the growing availability of high dynamic range TV reveals, films and video games, that brightness is an asset. The Hisense U8G belts out extra uncooked brightness than simply about any I’ve reviewed, which is extra spectacular contemplating its midrange value.


  • Brighter than some other TV at this value
  • Very good distinction and coloration
  • Sleek design with distinctive stand

Don’t Like

  • Worse than rivals with theatrical HDR content material
  • Android TV sensible system not as polished as Google TV

TVs this brilliant, like the Samsung Q90A and Vizio PX, often value much more than the U8G. Meanwhile TVs at the same value, together with the TCL 6-Series and Sony X90J, measure considerably dimmer — and the Hisense seemed higher with brilliant HDR materials than these two in my side-by-side comparisons. That additional brightness additionally is useful in brilliant rooms. On the different hand, the Hisense’s HDR efficiency was hampered by stray illumination and blooming, in addition to lighter (worse) black ranges in mixed-brightness and darker video. 

Beyond picture high quality the Hisense has its good factors (glossy styling, particularly that stand) and less-good (Android TV as an alternative of the newer Google TV), however the principal motive to think about this TV is when you have an exceedingly brilliant room otherwise you need that additional punch when watching HDR content material. I preferred the picture high quality of the TCL and Sony higher, however the U8G is a strong performer in its personal proper.

Sizes in Hisense U8G series

Model quantity Screen measurement
55U8G 55-inch
65U8G 65-inch

Most TV series at this stage embody a 75-inch mannequin, and maybe a 50- or an 85-inch as properly, however the U8G is barely obtainable in two sizes. I reviewed the 65-inch model, however this review applies to the 55-inch as properly.

Such a stan for that stand

Most TVs look just about the similar, however the Hisense U8G stands out (pun supposed). Its curvy and flowing stand jogs my memory of butterfly wings and appears like no different TV stand on the market. The body round the image is a darkish, silver-gray metallic alongside the backside and beveled on the edges. The panel is surrounded by a skinny strip of black on the prime and sides, set in opposition to the similar silver-gray, which additionally matches the stand. 

David Katzmaier/CNET

Unfortunately Hisense’s distant spoils the high-end really feel. It’s a normal black, rubber-buttoned clicker with no fewer than six shortcut keys — the ordinary suspects and, for some motive, Tubi. Another button summons Google Assistant, which you’ll speak to through distant or by saying “OK Google” into skinny air, due to the U8G’s built-in far-field mic.

Hisense 65U8G

David Katzmaier/CNET

One misstep for the U8G is that it runs the Android’s sensible TV system as an alternative of the more up-to-date Google TV platform, which is offered from rivals together with Sony and TCL. When I requested whether or not new TVs can be upgraded to Google TV, Hisense’s rep instructed me, “The 2021 lineup will continue using the Android TV operating system.” I do not anticipate an improve anytime quickly. Android fragmentation, welcome to TVs.

Hisense 65U8G

David Katzmaier/CNET

Android TV labored properly sufficient on my U8G review pattern, with snappy response occasions and the anticipated 1000’s of apps due to the Google Play retailer — together with 4K HDR and Dolby Vision from suitable apps like Netflix and Disney Plus. The homepage is not my favourite — it appears too cluttered with instructed materials, too little of which I’m all in favour of (see additionally: “Tik Toks That Are Actually Relatable”) — however I appreciated with the ability to choose favourite apps so as to add to the prime for easy accessibility. Overall I desire Android TV to LG or Vizio, and it has extra apps than Samsung, however Google TV and Roku are higher in my e-book.

Key options

Display know-how LED LCD
LED backlight Full-array native dimming
Resolution 4K
HDR suitable HDR10 and Dolby Vision
Smart TV Android TV
Remote Standard

The greatest picture-affecting additional on the U8G is full-array local dimming, a function that illuminates totally different areas of the display independently for higher contrast. The 65-inch U8G I reviewed has a wholesome 360 dimming zones, in comparison with 160 on the TCL 6-Series and 144 on the 2021 Vizio P-Series. In concept, extra zones means higher image high quality as a result of they’ll higher management illumination and blooming, however that is not at all times the case. It’s additionally notable that in contrast to TCL, Samsung and LG, the U8G would not use mini-LED.

Other picture-centric extras embody a local 120Hz refresh rate to enhance movement dealing with and gaming. The U8G helps all the main HDR codecs, together with Dolby Vision. Like Samsung, TCL and Vizio, Hisense makes use of quantum dots to attain a wide HDR color gamut, nevertheless it makes use of its personal “ULED” advertising label (it stands for “ultra LED” if you happen to’re asking) as an alternative of the QLED marketing label. You ought to ignore them each.

Hisense 65U8G

David Katzmaier/CNET
  • 4 HDMI inputs
  • 2 USB ports
  • Composite AV enter
  • Ethernet (LAN) port
  • Optical digital audio output
  • 1x headphone audio output
  • 1x RF (antenna) enter
  • serial port (minijack)

The U8G enter choice matches up properly in opposition to any high-end TV. The first two HDMI inputs are primary HDMI 2.0 whereas Input 3 and 4 work with the main HDMI 2.1 features, particularly 4K resolution at up to 120 frames per second and VRR (variable refresh rate) — nice information for players who wish to make the most of these options on an Xbox Series X or Sony PlayStation 5. The TV additionally helps enhanced audio return channel (eARC) on Input 3.

Unlike lots of Samsung’s and LG’s units, the Hisense really has an analog video enter, albeit composite-only, and I additionally admire having a headphone jack.

Hisense 65U8G

Trust me, it is even brighter in individual.

David Katzmaier/CNET

Picture high quality comparisons

I set the Hisense up subsequent to 2 TVs at comparable value factors and have ranges — the TCL 6-Series and Sony X90J — and whereas it has its excessive factors, I preferred it the least of the three. The Hisense delivered the brightest picture and with brilliant HDR materials it seemed impactful and vibrant. On the different hand its theatrical HDR picture lagged behind, with brighter letterbox bars and extra blooming. It additionally confirmed extra blurring in video games than the different two.

Dim lighting: The Hisense was a really strong performer in house theater lighting with customary dynamic vary video. Watching the darkish Dol Guldur part of The Hobbit: The Battle of the Five Armies on 1080p Blu-ray (Chapter 3) the Hisense, TCL and Sony all seemed very comparable after calibration for a dim room. Black stage in areas like the letterbox bars and shadows of Gandalf’s cage, for instance, was wonderful, and particulars in near-black areas like the stairs and ledges of the fortress appeared pure and well-defined. No TV in my lineup loved a major benefit over one other on this class.

Bright lighting: The U8G’s prodigious brightness serves it properly in brilliant rooms. The solely TVs I’ve reviewed with increased gentle output are the Samsung QN90A and the Vizio PX, each of which value extra.

Light output in nits

TV Brightest (SDR) Accurate coloration (SDR) Brightest (HDR) Accurate coloration (HDR)
Vizio P65QX-H1 (2020) 2,017 1,287 2,780 2,064
Samsung QN65QN90A 1,622 1,283 2,596 1,597
Hisense 65U8G 1,619 1,612 2,288 2,288
TCL 65R635 (2020) 1,114 792 1,292 1,102
Vizio P65Q9-H1 (2020) 768 629 1,305 1,084
Sony XR65X90J 951 815 945 847
LG OLED65G1 377 334 769 763

I additionally admire that the Hisense’s brightest image modes are fairly correct. For the “accurate” column I used the Theater Bright mode for SDR and Theater HDR for, um, HDR, and each are as color-accurate as this TV will get. Technically Vivid was barely brighter for SDR, however not sufficient to matter.

The display of the Hisense did not dim reflections in addition to the Sony X90J or TCL 6-Series, nevertheless it preserved black ranges barely higher than the TCL. 

Color accuracy: The Hisense did not have any coloration points. Before calibration it measured exceedingly correct in its greatest modes, Theater and Filmmaker, and with only a few tweaks it turned even higher. Comparing colours from Five Armies the three TVs seemed very comparable, from the reddish tinge of the ruined Dale buildings to the white of the snow to the pores and skin tones of the Laketown refugees.

Video processing: The U8G was a median performer on this class. In its favor it delivered appropriate 24-frame film movement when its Motion Enhancement setting was in the Off or the Film place — the latter is the default for the Filmmaker picture mode. The different settings launched some stage of smoothing or Soap Opera Effect. Meanwhile the Custom setting’s Judder Reduction launched SOE at stage 4 or increased out of 10, whereas 0 via 3 confirmed some judder.

Unlike most TVs of this caliber, the Hisense is not able to delivering increased than 600 strains of motion resolution in my check, no matter mode. The Motion Clearness choice additionally would not appear to enhance movement decision a lot; I nonetheless measured a most of 600 strains with it turned on as properly. It does repair the backlight at a specific stage nonetheless, so I left it turned off.

Uniformity: Each of the three screens was roughly comparable at delivering an even image across the screen, with no main brilliant or darkish spots, banding or different main points with most materials. The Hisense did present extra blooming and stray illumination than the others, nonetheless, which confirmed up most prominently in the corners. From off-angle the Hisense was barely higher at sustaining coloration constancy than the TCL and about the similar as the Sony, whereas the Hisense’s black stage constancy from off-angle was just like the others.

Hisense 65U8G

David Katzmaier/CNET

Gaming: Connecting my Xbox One Series X the Hisense supported 4K at 120Hz with VRR, and routinely engaged recreation mode. But once I began a recreation, Mass Effect 3 from the Legendary Edition, I observed some blurring or ghosting alongside the edges of objects once I moved the digicam, particularly high-contrast darkish areas like a personality’s black hair in opposition to a brighter encompass. Hisense has issued a software program replace that it mentioned would tackle the concern, however even operating that replace (model V000.01.00A.L0706) the blurring persevered. It was current in 60Hz and 1080p as properly. I additionally performed a little bit of Assassin’s Creed: Valhalla and it did not appear as apparent, however nonetheless seen.

I would not name it a deal-breaker — many TVs present blurring throughout gaming, particularly fast right-stick digicam strikes — however it’s one thing attentive players will seemingly discover and be bothered by. In comparability the TCL, for instance, did not present practically as a lot ghosting. For what it is value different facets of gaming picture high quality on the Hisense, particularly distinction and brightness, had been superb.

Input lag in game mode was wonderful at simply over 15 milliseconds for each 1080p and 4K HDR. That’s only a couple milliseconds extra (worse) than least-laggy 2021 TVs from LG and Samsung, and 4 or so higher than the TCL, if you happen to’re counting, however I doubt even the twitchiest of players would discover these variations.

HDR and 4K video: The U8G’s insane brightness got here via most readily with HDR, however sadly for Hisense brightness is not the whole lot. This TV confirmed a much less pure look than the TCL and Sony, notably with combined theatrical materials, and extra blooming than both one. In its favor, nonetheless, it blew each out of the water with brilliant HDR.

That superiority was instantly evident once I popped in my go-to analysis sequence for HDR, the the montage from the Spears and Munsil 4K Blu-ray. Spot measurements, for instance the setting solar above the lake (2:10) measured 391, 560 and 621 nits on the Sony, TCL and Hisense respectively, a distinction that was simply seen. Another apparent distinction got here with the objects on largely black backgrounds, corresponding to the peacock feather (2:59). The Hisense’s “black” was visibly deeper than the Sony’s and only a hair brighter (worse) than the TCLs, however by way of affect and general impression of distinction and pop, the Hisense was the better of the three with this materials. Its colours additionally seemed extra saturated and pure than the TCL, and equal to the Sony.

The Hisense did not look fairly nearly as good as the different two with combined theatrical content material, nonetheless. Watching darkish and mid-dark scenes in The Battle of the Five Armies, the Hisense seemed worse than the different two. In Chapter 9 when the Council rescues Gandalf from Dol Guldur, the U8G’s letterbox bars had been brighter, robbing the picture of pop, and the tower as a complete (28:04) seemed flatter and fewer contrasty. I noticed the similar slight flatness distinction in different darkish scenes, for instance when Thorin speaks earlier than the backdrop of Dale (40:19), and it could possibly be brought on by the U8G’s less-accurate EOTF. Blooming in the letterbox bars and darkish shadows was additionally extra apparent and distracting on the Hisense than the others, particularly in the lower-right and upper-left corners of my review pattern. 

In its favor the Hisense confirmed wonderful coloration once more, a step forward of the TCL and equal to the Sony, however general with theatrical materials it was my least-favorite.

Hisense 65U8G image settings, HDR notes and charts

CNET is not publishing superior picture settings for TVs we review. Instead, we’ll give extra common suggestions to get the greatest image with out itemizing detailed whereas stability or coloration administration system (CMS) settings we could have used to calibrate the TV. As at all times, the settings offered are a guidepost, and in order for you the most correct image you must get a professional calibration.

Prior to calibration, the Theater Night, Theater Day and Filmmaker modes had been the most correct on the U8G. All three modes confirmed considerably reddish coloration temperature and better brightness than my dim-room goal. After adjusting brightness to hit my 137-nit goal, the primary two-point coloration temperature controls labored fantastically to calibrate the crimson forged away, to the extent that I did not want to the touch the obtainable 10-point system in any respect. Primary and secondary coloration accuracy was the same story: correct sufficient that I did not want to make use of the CMS.

Dark room settings (SDR):

Backlight menu

  • Local dimming: High
  • Backlight stage: 0
  • Automatic Light Sensor: Off
  • Light sensor shift: 0 [grayed out]

Picture mode: Theater Night

  • Contrast: 11
  • Brightness: 50
  • Color: 53
  • Tint: 0
  • Sharpness: 0
  • Picture Size: Wide
  • Smart Scene: Off
  • Advanced Settings menu
  • Overscan: Off
  • Color Temperature: Low
  • Motion Enhancement: Film
  • Motion Clearness: Off
  • Noise Reduction: Off
  • Digital Noise Reduction: Off
  • HDMI Dynamic Range: Auto
  • Active Contrast: Off
  • Filmmaker Auto Mode Detection: Off
  • Color Space: Auto
  • Instant Game Response: Auto
  • FreeSync: Off [grayed out]

Calibration Settings menu

  • Color Tuner: [no change]
  • While Balance: [no change]
  • Gamma: 2.2
  • Gamma Calibration [no change]
  • RGB Only: Off

Bright room settings (SDR):

  • Picture mode: Theater Day [no other changes]

HDR Notes: I ended up utilizing HDR Theater mode as a result of it had the greatest mixture of brightness and grayscale accuracy, nevertheless it wasn’t very correct. Unfortunately none of the modes, together with HDR Theater, intently adopted the goal EOTF. Four delivered roughly the most correct grayscale, particularly HDR Game, IMAX Mode, HDR Theater and Filmmaker. The first three had been brighter than the goal EOTF, whereas the latter was darker (and exceedingly darkish general). I ended up going with HDR Theater for my testing as a result of in contrast to IMAX mode it allowed me to tweak settings; IMAX was grayed out. The less-accurate EOTF additionally affected secondary coloration measurements, ColorMatch HDR and Color Checker. Gamut protection was wonderful, nonetheless.

Geek field

Test Result Score
Black luminance (0%) 0.005 Good
Peak white luminance (SDR) 1619 Good
Avg. gamma (10-100%) 2.26 Good
Avg. grayscale error (10-100%) 0.72 Good
Dark grey error (30%) 0.67 Good
Bright grey error (80%) 0.68 Good
Avg. coloration checker error 1.00 Good
Avg. saturation sweeps error 1.16 Good
Avg. coloration error 2.06 Good
Red error 2.03 Good
Green error 2.58 Good
Blue error 3.40 Average
Cyan error 1.66 Good
Magenta error 0.91 Good
Yellow error 1.76 Good
1080p/24 Cadence (IAL) Pass Good
Motion decision (max) 600 Average
Motion decision (dejudder off) 600 Average
Input lag (Game mode) 15.30 Good
Black luminance (0%) 0.034 Average
Peak white luminance (10% win) 2288 Good
Gamut % UHDA/P3 (CIE 1976) 97.78 Good
ColorMatch HDR error 9.25 Poor
Avg. coloration checker error 5.44 Poor
Input lag (Game mode, 4K HDR) 15.37 Good

Hisense 65U8G Report by David Katzmaier on Scribd

Portrait Displays Calman calibration software program was used on this review.

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