German animal shelter is posting profiles of adoptable pets on Tinder

The Munich Animal Welfare Association has taken a unique approach to matching its resident adoptable pets with their new without end properties: placing their profiles on fashionable relationship app, Tinder. The shelter employed a neighborhood promoting company to snap skilled headshots for 15 cats and canine, then posted them with astonishing outcomes.

“The response is insane,” Jillian Moss of the MAWA instructed Reuters. “It’s exploding everywhere.”

The transfer comes amid issues from animal welfare teams that the excessive charges of adoptions seen throughout the COVID lockdowns are slowing and will reverse because the pandemic ebbs. By placing posting the profiles on Tinder, the shelter can probably join these pets with motivated adopters. 

Benjamin Beilke, who works on Tinder’s communication staff, added, “we hope that these animals really find a new partner, a ‘purrfect match’ in the long term and not just for a few weeks.”   

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